Me and the Social Media Influencer

Last July, a young Chinese woman introduced herself as a Social Media Influencer and asked if she could take a photo of my shop and post about it. Somewhat sceptically, I agreed. She assured me that many people would come. And she was right. In so far as I've had a "good year" it could be put down to my unpaid-for appearance on www.xiaohongshu.com

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